Old school, meet new school
TV Guide announced today that it has signed syndication agreements with the Minneapolis Star-Tribune, Variety, the Seattle Post-Intelligencer and Voxant, reports MediaBuyerPlanner.
The Star-Tribune agreement marks TV Guide’s first for the print version of a newspaper.
The Star-Tribune and Variety will inherit the right to use the branded TV Guide listings grid. The Star-Trib will use the grid in both print and electronic versions, while Variety will use the grid on Variety.com, according to TV Guide International.
The Star-Tribune recently discontinued its TV listings book. The paper is entering a marketing partnership to sell TV Guide magazine to subscribers seeking a stand-alone TV listings source.
The Seattle Post-Intelligencer will feature TV Guide’s branded editorial content on the front page of seattlepi.com and in seattlepi.com’s entertainment section.
Voxant will make TV Guide Online’s editorial feeds, such as Interviews & Features, as well as its full broadband video lineup, available on its online syndication network at www.voxant.com.
TV Guide also recently announced syndication agreements for its various products and services with Glam Media, Clear Channel Communications, the New York Post, Infospace, Mediacom Communications, Insight Communications, Fox Interactive, IGN Entertainment and the Fox Television Station Group, among others.