AMI Entertainment, a provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming, plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February.
The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S., using inspirational stories from real women with facts about the disease and advice for people wanting to improve their heart health. (via MediaBuyerPlanner).
AMI Entertainment Network will rotate :15 public service announcements on the screens of its broadband-connected jukeboxes and countertop touchscreen game consoles found in restaurants, diners, bars, and taverns throughout the country.
Campaign Seeks Heart-Healthy Spokeswomen
The Go Red For Women campaign currently includes a search for women to become spokespeople for the cause by sharing their “heart” stories in marketing materials, at events, on GoRedForWomen.org and possibly in a national television special about women and heart disease.
The campaign also touts Feb. 5, 2010, as National Wear Red Day, with a Facebook page inviting visitors to “get the full Wear Red Day kit.”
DOOH on the Rise, Reaches Tipping Point in 2010
Digital out-of-home options are increasingly being chosen by marketers because of their ability to reach consumers on-the-go and away from their homes, an ability which is ever more important as media fragmentation occurs and consumers become harder to reach. Because of that and other factors, digital out-of-home (DOOH) is an area of strong growth for the out-of-home advertising industry. Despite the challenging economy in 2009, digital out-of-home spending grew 25% for the year.
DOOH will reach a tipping point in 2010, predicts industry practitioner Keith Kelsen, who points out that the industry took several significant strides forward in 2009. These included the fact that there was high growth in the industry (considering the economy), that ad-based network revenues were up, that mergers and acquisitions were at reasonable numbers that actually made sense, that the Digital Signage Association hit 400 members and now has clout, and that education has been excellent at industry events.
Kelsen predicts that large-scale projects in 2010 will be at an all-time high because the digital signage and DOOH industry is learning what works and what doesn’t.
