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Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits

Dec 29, 2014 10:50 am EST
Media: Time Inc's last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted... Continue Reading »

Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's Outcome

Dec 08, 2014 11:51 am EST
Media: Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category... Continue Reading »

Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research

Nov 25, 2014 15:56 pm EST
Ad Fraud: Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks. Media: Pretty much on a lark of an A/B... Continue Reading »

EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supported Video Service

Nov 24, 2014 15:31 pm EST
Search: Voting on an issue over which they don't have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It... Continue Reading »

Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less | Facebook Providing Insight to the Moneyed Clients

Nov 21, 2014 15:11 pm EST
Publishing: Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system.... Continue Reading »

Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnesty | Apple Capitulates, Does Deal to Make iAds More Useful

Nov 20, 2014 13:46 pm EST
Video: Facebook is being left out of the "newfronts," a copycat sellers' market akin to televisions "upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined... Continue Reading »

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eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud

Dec 30, 2014 14:21 pm EST

eCommerce:

  • Customer satisfaction ratings among etailers are falling, likely due to increased expectations.

Ad Fraud:

  • Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a study showing only one in nine impressions were viewed only by bots. The new study, however, used only major advertisers, many of which employ firms like White Ops to ensure that they wind up with a lower ad fraud rate. The study sponsors also pre-announced their intentions, resulting in bot traffic dipping from 41 percent to 4 percent during the study period, but zooming back up to 38 percent subsequently. Even so, video ads still showed a stubborn 23 percent rate of invalid impressions.
Continue Reading »

SMB's Top Marketing Tactics Next Year Exclude Most Traditional Media | NYT Does Native Print (Again) | Agencies on Facebook Marketing Spend Sadism: Meh

Nov 19, 2014 14:37 pm EST
Media: Small and medium businesses surveyed report that various flavors of online advertising comprise five of their top six marketing priorities. Only print makes that top set, with video, promotions and... Continue Reading »

Another Major Marketer Brings Robots In-House | TRUSTe Settles for Being Untrusty | Search Rankings Suit Dismissed

Nov 18, 2014 13:24 pm EST
Robot Invasion: Allstate is bringing its programmatic buying in-house, continuing a trend among major brands. Allstate is one of the few dozen gargantuan and long-term clients of Leo Burnett, which has... Continue Reading »

Facebook Again Twists Organic Exposure Knife in Marketers' Backs | New Google Local Listings Update to Forced Tactics Change | Rubicon Buys 2 Firms for Inventory, Systems

Nov 17, 2014 14:54 pm EST
Social: Facebook - the firm that angered thousands of advertisers by encouraging them to pay for "like" promotion, back when it actually led to organic exposure to those users, and then... Continue Reading »

Doubleclick Outage a Boon for Other Programmatic Inventory Receivers | Social to Increase - But Slower | Platform+Publish Firms Ditching the Publishing

Nov 14, 2014 13:54 pm EST
Ad Tech: Programmatic advertisers were able to shunt spending from the failing Google Doubleclick for Advertisers system when it temporarily went to sleep earlier this week. Other networks, such as Casale,... Continue Reading »

Google Scrooge: I'll Take Those Ecommerce Links, Thank You | eBay Dumping Google Mobile Ads for Bing's | Mozilla: Ad Targeting Is Spammy (Unless We're Doing It)

Nov 13, 2014 15:27 pm EST
Search: Google appears to be reaching its hand once again into the traffic cookie jar, testing search results where brand searches are pushed toward its own Google Shopping service rather than... Continue Reading »

Massive Google Ad Server Flub Kills ads on >50k sites | Viewability Metrics, Tools Gaining | Yahoo Buys BrightRoll

Nov 12, 2014 14:14 pm EST
Publishing: Publishers this morning were displeased to discover that their ads weren't running on their sites due to a DoubleClick for Publishers flub. AdWeek indicates it affected 55,185 customers. Viewability: Google is using... Continue Reading »

MediaMath Eats Rare Crowds | Forrester: Online Media Budgets to Best Russia's Defense Sector | Hearst Will Offer Its Social-Borne Audience to Advertisers

Nov 11, 2014 14:26 pm EST
Biz Buzz: MediaMath is buying Rare Crowds, a sophisticated targeting-oriented startup generated out of the mind of one of the online ad industry's leading brains, Eric Picard. The startup was funded... Continue Reading »

Most Content Marketing Not Effective | Facebook Unfriend Feature a Boon to Brands in 'Paid Social' Model | Sweden May Tax Google, Bork, Bork, Bork

Nov 10, 2014 15:32 pm EST
Content Marketing: Only 38 percent of content marketers think their strategy is effective, according to the Content Marketing Institute. The crux of the issue appears to be that people have been... Continue Reading »
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