Jun 17, 2013 14:08 pm CDT
Ad execs were asked to wring their hands regarding online privacy concerns now that the NSA shenanigans have been brought to light. Their responses: probably no significant impact on online... Continue Reading »
Jun 14, 2013 10:06 am CDT
One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors... Continue Reading »
Jun 13, 2013 09:45 am CDT
The Wall Street Journal ($) reports from comScore data that most display ads don't get seen.
Mike Shields held a panel of robots, and they determined that the reason publishers might... Continue Reading »
Jun 12, 2013 13:19 pm CDT
Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,... Continue Reading »
Jun 11, 2013 09:17 am CDT
Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining... Continue Reading »
Jun 10, 2013 12:21 pm CDT
The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of... Continue Reading »
Jun 18, 2013 11:04 am CDT
As the marketing field becomes more quantitative, Rand Fishkin benchmarked the stated skills of marketers by harvesting self-reported areas of expertise on various social media platforms. The data may prove helpful over time in establishing the industry's evolution.
Business to Business:
The new generation of business buyers want to transact online, but the sector tends to do a poorer job of providing this ability.
Continue Reading »
eConsultancy studied how many different domains pop up in the search results for popular keywords, both before and after the most recent Penguin update. It turns out that Google has done a good job of consolidating results so as to prevent the same domain from popping up multiple times (down to 34.7 domains per 100 versus 19.3 before the most recent update). eConsultancy appears to worry that this might lower relevance for the sake of diversity.
Jun 07, 2013 14:27 pm CDT
Facebook is halving the number of ad units it offers, few of which hew to any ad standards.
Bing launched a new keyword graphing tool.
... Continue Reading »
Jun 05, 2013 13:05 pm CDT
Two out of five Canadian ad agency execs queried said that they'd spend more than half their budgets through programmatic buying next year. Answers came from 300 executives, which... Continue Reading »
Jun 04, 2013 09:56 am CDT
Twitter has been engaged in a frenzy of ad product development, the inevitable step after a company matures sufficiently to drop the conceit that it'll develop a new, magical revenue... Continue Reading »
Jun 03, 2013 11:37 am CDT
Google seems to have completed its reversal of its position that there was no such thing as "negative SEO," the practice of causing a competitors site to suffer penalties by... Continue Reading »
May 31, 2013 12:59 pm CDT
The WSJ reports that people are "cord-cutting" internet service in addition to telephone services. It appears that the ubiquity of public internet is allowing some to get away with not... Continue Reading »
May 30, 2013 13:15 pm CDT
Rare Crowds' CEO Eric Picard noted in a column that even if publishers are not perpetrating page fraud (like the stacking of ads atop one another or otherwise allowing unviewable... Continue Reading »
May 29, 2013 12:00 pm CDT
A new study polling marketers shows that about half of marketers thing that Facebook is the most important vehicle for their own marketing purposes, yet only 37 percent agree that... Continue Reading »
May 28, 2013 14:43 pm CDT
AT&T is wrapping up its data on its mobile users into a package it can sell advertisers, using an algorithm it calls AT&T AdWorks Blueprint to offer advertisers behavior-based targets... Continue Reading »